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BEEFEATER ( 2017 )
CLIENT
Beefeater
DATE
July 2017
LOCATION
BBK Festival
43º15’31”N2º57’57”W
MadCool Festival
40º28’37”N3º37’22”W
m2
132m2 (+) 65m2
TYPOLOGY
Ephimeral Installations Brand activations
PARTNERS
Domestic Data Streamers
CLIENT
Beefeater
DATE
July 2017
LOCATION
BBK Festival
43º15’31”N2º57’57”W
MadCool Festival
40º28’37”N3º37’22”W
m2
132m2 (+) 65m2
TYPOLOGY
Ephimeral Installations Brand activations
PARTNERS
Domestic Data Streamers
ES / EN
BEEFEATER ACTIVATIONS
Domestic Data Streamers transforms their campaign "I STAND FOR" for Beefeater into an interactive physical experience, moving to BBK Bilbao and Mad Cool Madrid.
Through the Beefeater Village, an interactive two-story space featuring the festival's main attraction, a mechanical bull, and installations distributed and connected at both festivals, we created one of the most significant brand activations at the festivals.