Italian sneaker and apparel retailer, with more than 200 stores in Europe and Asia, gained force in Spain with the opening of new pop up stores at every high-street in the country.
Since 2017 we have accompanied the brand to reach generation Z through the design and production of campaigns, brand activations and events linked to music and urban art to generate traffic to its shops in Madrid and Barcelona.
CLIENT
Aw Lab
DATE
2017-2019
LOCATION
C/ de Fuencarral, 35, 28004 Madrid
40º25’20”N3º42’03”W
Av. del Portal de l'Àngel, 4,
08002 Barcelona
41º23’05”N2º10’26”E
La Capella del Macba (Rels B show)
C/ de l'Hospital, 56, 08001 Barcelona
41º22’50”N2º10’14”E
WiZink Center de Madrid (Music Festival)
Av. Felipe II, s/n, 28009 Madrid
40º25’26”N3º40’18”W
TYPOLOGY
PR actions - Brand activations
PARTNERS
Tendencias.tv
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