02. — ODD SPACES

Italian sneaker and apparel retailer, with more than 200 stores in Europe and Asia, gained force in Spain with the opening of new pop up stores at every high-street in the country.

Since 2017 we have accompanied the brand to reach generation Z through the design and production of campaigns, brand activations and events linked to music and urban art to generate traffic to its shops in Madrid and Barcelona.

CLIENT
Aw Lab

DATE
2017-2019

LOCATIONAW
LAB Stores, Madrid y Barcelona
La Capella del Macba (Rels B show)
WiZink Center de Madrid (Music Festival)

SERVICES
Concept
Branding
Event Management
Concent
Curation
Technical Direction

PARTNERS
Tendencias.tv
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