[12] Mobile Lunch
Mobile Lunch is one of the most significant gatherings in Barcelona's technology ecosystem, organised by Mobile World Capital Barcelona to welcome the Mobile World Congress. Since 2023, Odd has been responsible for the event's culinary concept, creative direction and end-to-end production, transforming each edition into an experience that brings together gastronomy, culture, technology and local identity.
Each year, the event is built around a distinctive narrative.
In 2023, more than 300 guests gathered at Palo Alto to mark the beginning of MWC week in an atmosphere shaped by live music and a warm, welcoming setting.
In 2024, the experience evolved, drawing inspiration from botanist Stefano Mancuso's ideas on plant intelligence and the need to foster a more balanced relationship between nature, technology and humanity. Chef Laura Veraguas translated this vision into a culinary journey, combining the region's gastronomic heritage with technological innovation to create an experience where tradition and the future came together naturally.
CLIENT
Mobile World Capital Foundation
DATE
February 2024
February 2024
LOCATION
Palo Alto
Fundació Antoni Tàpies
SERVICES
Narrative
Spatial Design
Furniture Design
Event Management
Culinary Experiencie
Technical Direction
Collabs:
2023
All Those
Bar Alegría
2024
VER AGUAS
Casa Protea