27. — ODD SPACES

FUJIKINA 2026.

After its debut in Barcelona, FUJIKINA arrived in Madrid with a new format and the challenge of finding a venue capable of accommodating the diverse range of content that defines the event.

The COAM was selected as the setting to host exhibitions, talks, workshops and brand experiences over a weekend dedicated to photography and its community.

Rather than simply occupying a building, the challenge was to work with it: to understand its architecture, adapt to its rhythms, and make it an active part of the overall experience.

At Odd Spaces, we were responsible for the spatial design, production and end-to-end project coordination, connecting content, visitor journeys and operations so that hundreds of attendees could explore the event in an intuitive and seamless way.

The result was an experience in which architecture and content worked hand in hand to encourage learning, foster meaningful connections, and strengthen the photography community.

CLIENT
Fujifilm España

Date
2026

LOCATION
COAM, Colegio de Arquitectos de Madrid

SERVICES
Exhibition Design
Spatial Design
Event Management
Technical Direction