Design and production of Venturelab space at 4YFN during MWC in 2023 & 2024 editions; A space aimed at creating relationships between startups and ecosystem agents.
Based on the Swiss organisation's links with the world of sailing, we structured the identity of its first physical space around the world of boating and the sea, showing Venturelab as the engine that connects and makes young companies grow.
The dark blue carpet is presented as the main covering material that runs through different elements turning the space into a relaxed and welcoming place in contrast with the pinewood that gives a familiar and elegant touch. The seating system allows the flexibility needed for each type of activity, which take place under the red sail that provides a distinctive element within the event.
CLIENT
Venture Lab
DATE
February 2023
January 2024
LOCATION
Mobile World Congress ( Fira Barcelona )
TYPOLOGY
Ephemeral Architecture
IN COLLABORATION WITH
Cristian Herrera