BEAT Barcelona – the official networking space of MWC – driven by Mobile World Capital Barcelona and the Ajuntament de Barcelona, solidifies the city’s position as a capital of innovation and creativity. We transformed 1,700m² into a hub where technology, culture, and networking merge to create an environment that fosters exchange among leaders, professionals, and institutions.
Our spatial proposal is structured around a black truss framework, organizing the space while establishing a visual language that reflects Barcelona’s techy and cultural essence. Decorative elements, based on transparencies and a permeable structure, create visual connections between areas, while technological solutions enhance the experience within an immersive environment.
A key pillar of the project has been our alliance with the Associació de Sales de Concerts de Catalunya (ASACC), through which we curated a lineup of 17 DJs that capture Barcelona’s diverse soundscape, positioning BEAT as a stage that celebrates local talent and musical culture.
Fundació Mobile World Capital Barcelona
Ajuntament de Barcelona
DATE
2025
LOCATION
Mobile World Congress 2025 -Fira Barcelona Gran Via
TYPOLOGY
Ephemeral Architecture
m2
1.700M2
IN COLLABORATION WITH
ASACC
Pebe Studio