Mobile Lunch, the annual gathering organized by the Fundació Barcelona Mobile World Capital Foundation, marks the beginning of MWC Barcelona. With more than 300 guests from Barcelona’s digital ecosystem, we shaped and curated a space that goes beyond the digital, fostering real connections.
Under the concept of “living digitally,” we designed an experience that encourages direct interaction through technological activations, telling a story of innovation and transformation.
For the third consecutive year, we were responsible for the event’s design and production—this time at the Palau de la Música Catalana, a modernist venue that became the perfect setting to merge tradition with the future. The venue’s unique architecture created a striking visual contrast that enhanced the experience, turning every corner of the Palau into a stage where history and technological avant-garde engaged in dialogue.
At ODD, we also led the art direction applied to gastronomy, crafting a visual experience that not only complemented the flavors but also elevated the culinary proposal.
Fundació Mobile World Capital Barcelona
DATE
2025
LOCATION
Palau de la Música Catalana
TYPOLOGY
Event + Production + Branding